NARI VIMALA

Nari Vimala is a scent that tells the story of a woman who lives by her own rules—radiantly single, proudly self-made, and wonderfully content. Created in collaboration with Jay the Rabbit, one of Thailand’s most beloved illustrated characters, this fragrance embodies charm, wit, and unapologetic independence. Known for her humorous and empowering take on single life, Jay the Rabbit redefines what it means to thrive on your own terms.

At the heart of this scent is a beloved Thai dessert, Kluay Buat Chi (banana in coconut milk), a comforting childhood memory reimagined into a complex and elegant perfume. Nari Vimala opens with the soft greenness of pandan and banana leaf, evoking nostalgic warmth. As the fragrance unfolds, creamy banana and coconut milk take center stage—layered with vanilla and jasmine rice for a lush, velvety heart that’s both indulgent and refined.

A powdery note of orris root adds polish, nodding to vintage Thai cosmetic powders, while the base reveals the soft warmth of sandalwood, golden caramel, and a subtle note of paper—a tribute to Jay the Rabbit’s beginnings as a hand-drawn character. This final touch weaves creativity and personal history into every wear.

Nari Vimala means “pure woman”—but this purity isn’t about perfection. It’s about authenticity. It’s about standing tall in your own joy, your own silence, your own laughter. This fragrance is for those who take themselves out to dinner, wear no makeup with pride, and find deep satisfaction in the freedom of self-love.

Sweet, creamy, elegant—and quietly powerful.