In a beautiful convergence of language and meaning, the pronunciation of "MITH" in Thai is akin to the words for 'friend' or 'friendship,' and this concept is seamlessly woven into the core of the brand. MITH believes that like a good friend, a delightful fragrance has the power to uplift, to comfort, and to forge connections. Each product under the MITH label is thus infused with this philosophy, aiming to evoke the comforting and joyful essence of camaraderie and the enduring spirit of Thailand's rich culture.